Reflections

Short riffs on work, life, and the patterns that shape both.

Around Melbourne, real estate signs often double as ads for local fetes. Good exposure for the agency.

But today I saw a sign out front of a house and my first thought wasn’t “for sale.” It was “another fete.”

When your brand shows up everywhere, it risks meaning nothing.

Awareness isn’t the same as clarity. If people forget what you stand for, the exposure is just noise.

Reflections { Liam Barr }