Liam Barr
Liam Barr

On repeat

Album cover for Four Feet in the Forest

Tell Me (The Hoddevik Song)

by Ziggy Alberts

Socials

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Offsets

  • 117 trees planted
  • 40.37kg ocean waste cleared
  • 45.36kg CO₂ captured

I acknowledge the Aboriginal and Torres Strait Islander people as the Traditional Custodians of the lands and waters on which we work and create. I pay my respects to Indigenous Elders past, present and emerging. I respectfully recognise that sovereignty was never ceded. "Australia" always was and always will be, Aboriginal land.

© 2026 Liam Barr. All rights reserved.

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Learning from

Cover of Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

The Diary Of A CEO with Steven Bartlett • 2h 5m

Pages open

Cover of Maktub

Maktub

by Paulo Coelho

Reflections

Short riffs on work, life, and the patterns that shape both.

All Reflections(1)Perspective(167)Wellbeing(29)Workflow(7)Inspiration(2)Branding(1)Sanity(1)
ReflectionBranding30 Sept 2025

Mixed signals

Around Melbourne, real estate signs often double as ads for local fetes. Good exposure for the agency.

But today I saw a sign out front of a house and my first thought wasn’t “for sale.” It was “another fete.”

When your brand shows up everywhere, it risks meaning nothing.

Awareness isn’t the same as clarity. If people forget what you stand for, the exposure is just noise.

marketing, branding, perspective, noise, clarity

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