Liam Barr
Liam Barr

On repeat

Album cover for Portraits

Midas

by Maribou State

Socials

  • LinkedIn
  • Behance
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  • Instagram

Offsets

  • 112 trees planted
  • 38.1kg ocean waste cleared
  • 43.09kg CO₂ captured

I acknowledge the Aboriginal and Torres Strait Islander people as the Traditional Custodians of the lands and waters on which we work and create. I pay my respects to Indigenous Elders past, present and emerging. I respectfully recognise that sovereignty was never ceded. "Australia" always was and always will be, Aboriginal land.

© 2026 Liam Barr. All rights reserved.

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Learning from

Cover of Is the Ai Hype Over? Ft. Primeagen

Is the Ai Hype Over? Ft. Primeagen

Lemonade Stand 🍋 • 1h 57m

Pages open

Cover of Maktub

Maktub

by Paulo Coelho

Reflections

Short riffs on work, life, and the patterns that shape both.

All Reflections(1)Perspective(99)Wellbeing(20)Workflow(7)Inspiration(2)Branding(1)Sanity(1)
ReflectionBranding30 Sept 2025

Mixed signals

Around Melbourne, real estate signs often double as ads for local fetes. Good exposure for the agency.

But today I saw a sign out front of a house and my first thought wasn’t “for sale.” It was “another fete.”

When your brand shows up everywhere, it risks meaning nothing.

Awareness isn’t the same as clarity. If people forget what you stand for, the exposure is just noise.

marketing, branding, perspective, noise, clarity

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